Business of APIs 2013
This november took place the 7th edition of the Business of APIs conference in London, UK. This event is a great opportunity to meet the leaders in innovation through the use and crafting of APIs. Here we share our insights.
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Google glass will become the ultimate sensing device to capture information from real world operated by us. Shouldnt we get paid? #BAPI2013
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Mobile devices have become a de facto proxy for people. They represent the user behind the device. They tell you where they are, who they talk to, what relationships do they establish, what are their likes and dislikes…In any case, mobile devices are capturing large amounts of data about the user. The challenge is how to use this data.
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Mobile market estimated at $143 billion in 2016. If you want to sit at the table better get a spoon.#BAPI2013
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There are several reasons to reach into the mobile market. One is the huge size of the cake. But also interesting the capabilities for sensing the real world with devices operated by consumers and the value of the information you can get from that.
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What would you do with your partner’s or competitor’s geolocation data of the past 10y? Realize the power of telcos, google or apple.
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If you had all the data in the world what would you do to delight your customers? #BAPI2013
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But whats the link between data an APIs? Well, APIs offer data as a service so it’s easier to consume and refine at industrial level.Sometimes the problem is the over abundance of data. We have no clue on how to refine it to obtain valuable information. That’s because you are not asking the right question. Data refinement requires setting a goal, specifying which question do you want to answer.In the context of Big Data, statistics and realtime analysis capabilities are crucial assets.
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A recurring theme here today at #BAPI2013 – let the customers (developers) inform your API decisions. Listen, listen, listen.
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The value of APIs is in innovation it enables: prototype in 1W, fully functional app in 3W, launch in 3M. #BAPI2013
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Much in line with lean methodologies, APIs drive innovation through a bottom up approach. API consumers drive the innovation on top of your API platform. You must listen to them to pivot your business strategy to the most profitable markets.APIs enable a dramatically short time to market for new products and services. The cycle times from inception to market launch can be reduced from more than a year to just a couple of months.
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If you want to fail fast create the right ecosystem to fail. You dont want to fail when in production. #BAPI2013
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APIs future proof your services #BAPI2013
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APIs enable the bottom-up approach to business strategy definition. Bottom-up requires lots of experimentation and consequently lots of small failures and iterations to get the right product. So you’d better plan for enabling a safe failure ecosystem where this experimentation can happen without exposing your business brand image. So yes…experiment…yes…fail…but do it in a sandbox.APIs enable business responsiveness. APIs are the foundation to a businesses that can adapt to changing market conditions future proofing your company.
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Data is an asset. You can choose to protect it and see how it degrades or open it and let others enrich it. #bapi2013
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Free your less differentiating information and monetize on your differentiators #BAPI2013
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Logically package your data sets: madras lamb dish should be packaged with some rice and a new tongue #BAPI2013
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As said before, one way of seeing APIs is in the form of information as a service. Data has become an asset, so why expose it to the world?. Because data value degrades with time. The best way to avoid data degradation is to continuously enhance it. But doing it on your own is costly and unfeasible. You have to count on your consumers and reach an equilibrium between what you give to your consumers and what your consumers give to you. Most social services, and large information services such as those provided by Google, rely on data that is enhanced by the user. The user should know what value are they getting by nurturing this data.
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API centric approaches go hand in hand with skimming your business model: remove the accesory and focus on what you are best at #BAPI2013
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Service oriented organizations that interact with other organizations through APIs are in the move towards hyperspecialization. We are already seeing how companies are skimming their business models to provide one comprehensive service which is their identity and core and where they perform the best.
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Lord of the APIs: One delivery channel to rule them all… an API #BAPI2013
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More devices = more channels = more APIs #BAPI2013
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Web APIs unleash the same powers of SOA: it breaks internal information silos #BAPI2013
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The appearance of new delivery channels introduces a new problem for service providers: maintaining all the applications to deliver services to each device. APIs provide a single point of entry to the core services of a company. They do not completely remove the problem, but dramatically reduces IT complexity as the problem gets reduced to managing different clients while having a common server infrastructure.From the internal perspective of an organization, APIs enable asset reuse at all levels breaking internal information silos. They enable an enterprise with a single source of truth for all departments.
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Consumers experience services through apps and eventually APIs #BAPI2013
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With externally open APIs you are enabling third parties to build new business models on top of your services. You are no longer building services for the end consumer but enabling other to do so profitting them and your business.
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